Walmart has two very different holiday messages for consumers and employees: They want shoppers to jump-start their Christmas shopping even earlier this year; but in the same breath, Walmart wants many of its employees to cancel any family plans for Thanksgiving evening.
Not satisfied with the madness that is Black Friday, Walmart announced Nov. 10 that the store will have its earliest holiday shopping start ever as it swings its doors open on Thanksgiving Day at 8 p.m.
In fact, Walmart has already announced which items will be on sale on Thanksgiving evening. At 8 p.m., Nintendo Wiis will sell for $89 and 12-cup coffee makers will sell for $9.99. At 10 p.m., 32-inch televisions will sell for $148 and at 5 a.m., recliners will sell for $199.
Now that Walmart has put a major crimp in its workers' family plans, other retailers quickly followed suit, with Sears and K-Mart also announcing they would open at 8 p.m. on Thanksgiving. Best Buy, Kohl's and Macy's will open at midnight on Black Friday.
"We're really excited about the 8 o'clock start date," Duncan MacNoughton, Walmart executive vice president, said Nov. 10.
Meanwhile, other retailers are taking a dramatically different tactic. In particular, Nordstrom officials have decided not to deck the halls too early.
In a unique advertisement, Nordstrom wrote, "we won't be decking our halls until Friday, Nov. 23."
"We just like the idea of celebrating one holiday at a time," wrote Nordstrom officials. "Happy Thanksgiving."