Sun Valley's primary marketing arm will have to do more with less after the Sun Valley City Council slashed $100,000 in funding for the organization.
The Idaho Mountain Express reports that as part of its just-approved budget for fiscal year 2013, Sun Valley Council members voted to send $250,000 to the Sun Valley Marketing Alliance, down from $350,000 in fiscal year 2012 and $400,000 in fiscal year 2011.
“It’s unfortunate,” Marketing Alliance board president Jake Peters told the Mountain Express. “Nine percent of the funding has a greater effect than that on the operational effectiveness of the Sun Valley Marketing Alliance.”
The alliance is responsible for operating the region's visitor center and promoting the Sun Valley area outside of Blaine County.
Sun Valley Councilman Nils Ribi, in voting for the funding cuts, said he had concerns over the Marketing Alliance's "overhead costs" and "employee salaries," according to the Mountain Express.
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