'Life Without God' Billboards Pop Up in Treasure Valley

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The Boise billboard asks drivers about their religious beliefs, or lack thereof.
  • Josh Gross
  • The Boise billboard asks drivers about their religious beliefs, or lack thereof.

Ahead of an Independence Day parade appearance, a local group of non-theists have launched a billboard campaign to spread awareness of its collection of agnostics, atheists and others who don't subscribe to a particular faith.

"Are you good without God?" asks the Treasure Valley Coalition of Reason via billboard on Caldwell Boulevard in Nampa. "Millions are," answers the same board.

Another billboard, just off eastbound Interstate 184 near Emerald Street, reads "Don't Believe in God? Join the Club," with a link to the Treasure Valley COR, a collection of six secular groups. The local chapter is part of a nationwide consortium of COR groups.

The campaign cost the Treasure Valley Coalition of Reason $5,300.
  • Josh Gross
  • The campaign cost the Treasure Valley Coalition of Reason $5,300.

Both signs are digital and illuminated. The Nampa sign stands at 11 feet by 22 feet, while the Boise billboard is 10 feet-six inches by 36 feet. The campaign cost the group $5,300, but will only be on display until Sunday, July 29.

The local COR group will also join Wednesday, July 4's Boise Independence Day Parade, beginning at 11 a.m. The group will drive a vehicle showcasing quotes from America's founding fathers.

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