The moguls are coming. The moguls are coming.
Some of the most powerful men and women in global media will land their private jets at Friedman Memorial Airport outside of Sun Valley today in anticipation of the the annual Allen & Company media conference.
Close to 300 participants are expected, and while the list of attendees is never made public, Warren Buffett, Bill Gates, Rupert Murdoch and Mark Zuckerberg are expected to attend. Other lesser known but equally powerful attendees expected are Groupon's Andrew Mason, Zynga's Mark Pincus, NBC Universal's Steve Burke and Time Warner's Jeff Bewkes.
Over the years, the Allen & Co. conference has been the setting of major media deals. According to Bloomberg News, takeovers of technology and media companies globally climbed 38 percent in the first half of 2011 to $51.1 billion from $37 billion announced last year.